Evidence board / 2026

Trust Signals

Reviews, activity signals, policies, credentials, guarantees, and technical patterns that help people verify a claim.

4documented examples

Choosing trust signals that hold up to scrutiny

A trust signal only works if a visitor can verify it — a vague "trusted by thousands" claim does less than a specific, checkable one. This section catalogs social proof and trust-signal patterns page by page, covers the ethics and testing of real-time activity notifications, and looks at how user-generated content can support a claim without becoming unmoderated noise.

  • Choosing specific, checkable trust signals over vague claims
  • Placing the right signal at the right point on the page
  • Testing activity notifications without resorting to deceptive urgency
  • Moderating user-generated content while keeping it credible